NRA Personal Protection Expo | Sponsorship & Advertising

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Sponsorship & Advertising

The fastest and most cost-effective means of building your brand and generating sales is through sponsorships and advertising. Stand out from the crowd and boost your visibility to a highly motivated attendee base with targeted sponsorships and advertising before, during and after the NRA Personal Protection Expo. Valuable opportunities are available for exposure in media campaigns to the NRA’s 6+ million members, national and regional advertising campaigns and great on-site opportunities.


*Additional fees for production and rigging may apply

Pre-Show Marketing Opportunities

Stand out from the crowd of over 160 exhibitors and capture the attention of 15,000+ highly qualified attendees with these targeted sponsorships.

Logo on Floorplan: Printed & Online

Stand out in the online and print Directory by adding your company logo to the floorplan.

Website Banner Ad

Maximize your brand exposure with a banner ad on the NRA Personal Protection Expo website. Your company will maintain high visibility and attendees will be just a click away from your website!

Pre-Show Email Blast

Get your company banner ad into the NRA Personal Protection Expo promotional email blasts and tell 3.7 million NRA members about a special offer weeks before the Show. 

Onsite Advertising Opportunities

Promote your company to over 15,000 attendees as they make their way through the Convention Center.

Meter Board Sign

Meter Boards increase exhibitor’s visibility in the high traffic areas where attendees move about throughout the weekend.

Column Wrap

These high visibility, high traffic columns are a great opportunity to hit attendees with your branding before they even enter the exhibit floor.

Water Cooler Wrap

Your company banding will be affixed to the water coolers in the attendee seminar and workshop rooms (Qty. 10).

Charging Stations

Let attendees "charge up" their mobile devices at these stations that feature your brand.

Show Directory Bins

Your logo will be prominently displayed on multiple directory bins located at exhibit hall entrances and throughout the convention center. Every attendee stops at these bins to pick-up a Show Directory.

$2,000 +

Banners guarantee exposure to attendees and are some of the most prominent advertising options at the Expo. Make sure that your product or logo is the first thing attendees see when they arrive.

Vehicle Display
Starting at $3,000

Catch the attention of all attendees by placing your company branded vehicle in a high traffic area at the Convention Center.

Window/Door Cling
Starting at $2,500

Be seen when attendees walk into the Convention Center! Your company graphics will be affixed to the windows at the first entrance to the Convention Center.

Escalator Runner

Showcase your brand to a captive audience in a high-traffic location by sponsoring a runner in the middle of each escalator.

On-Site Promotional Package

Includes banner, logo on online and printed floorplans, and social media promotion, all tied together in one package!

Attendee Lanyards

Place your company name on the lanyards provided to all attendees.

Show Bags

Distributed at all exhibit hall entrances, your company name and logo will be in the hands of every attendee.

Print Opportunities

Separate yourself from the competition with an advertisement in the Show Directory. This high-quality, full-color directory not only serves as a road map for attendees during the show, but also as a go-to resource for years to come.

Official Print Directory Advertisement

Exclusive ads (4 Color Only):

  • Insert (Call for Pricing)
  • Inside Front Cover ($3,000)
  • Inside Back Cover ($2,250)
  • Back Cover ($3,000)

Limited Availability ads (4 Color Only):

  • Full Page ($1,375)
  • 1/2 Page Spread ($1,375)
  • 1/2 Page ($635)
  • 1/4 Page ad ($425)
  • 1/8 Page ad ($250)
  • Company Logo with Directory Listing ($250)

Ad Spec sheet - Click Here

Ad Order form - Click Here 


Onsite Destination Sponsorships

NRAstore Bags

NRAstore bag sponsorship provides high profile, enduring visibility for your brand at the NRA Personal Protection Expo. NRAstore receives thousands of shoppers all of which will be walking out of the store with your bag in hand.

Café Sponsorship

Naming rights, banners, tabletops and directional signs are included in this high profile sponsorship package.

Seminar Series Exclusive Sponsor

NRA Personal Protection Expo has a robust schedule of over 100 educational classes and workshops targeted toward those individuals that are most heavily invested in the personal protection and home defense market. As the exclusive seminar series sponsor your company name and logo will accompany all marketing to promote the Show's educational offerings.

This sponsorship will provide your company extensive pre-show exposure, onsite logo recognition and the opportunity to have a course instructed by your staff highlighting the benefits of your products.

Special Event Sponsorship: Concealed Carry Fashion Show

Model the features and showcase the benefits of your product to an audience of concealed carry enthusiasts and industry media. Demonstrate the advantages of your products (using a blue gun) on an elevated runway to an engaged crowd, all there to see the latest products that address the conceal carry needs of men and women.  

Concealed Carry Fashion Show: Sponsor

Submit up to 6 products for the Runway, banner placement at event site, verbal recognition at event, company logo placed prominently in program along with product images and descriptions, logo placed on NRA Personal Protection Expo event page and on any event signage.

Concealed Carry Fashion Show: Product Submission

Submit up to 3 products for the runway, company name listed on website, product images and descriptions in event program.


Click here for product payment portal.

Plan Your Stay

NRA Personal Protection Expo is your ultimate personal protection destination. Join us in Ft. Worth, TX, for three action-packed days with the greatest firearms exhibitors and educators in the industry!

Want to Know More

For more information on sponsorship opportunities, contact NRA Exhibitor Services at 866-343-1805 or email 

NRA Personal Protection Expo

A 3-day educational and interactive experience dedicated to Individuals interested in increasing their knowledge and skills within personal protection, concealed carry and defense tactics.