Don't miss your opportunity to showcase your brand to the industry's hottest market segment. Tens of thousands of freedom-loving Americans will be walking the aisles, looking at the latest and greatest concealed carry guns and gear. This is the can't-miss show of the year ... and your brand is invited to be a part of it.
Interested in reserving a booth at a future event? Submit your application today:
Unrivaled event directly related to the CCW, personal protection and home defense markets
Unequaled product exposure to a highly pre-qualified audience
Unprecedented amount of educational seminars and workshops from introductory to expert level
Unique opportunity to connect with those experienced or new to the CCW lifestyle
Who Attends the NRA Personal Protection Expo?
Attendance in Ft. Worth, TX, in 2019 was over 15,000 people. The Expo is open to the public with extensive discounts to NRA members. As threats to our safety continue to take new and different forms, there is no question the face of gun ownership is changing. From women and new parents to existing and first-time gun owners, the demand for personal protection solutions, firearms and firearms training is at unprecedented levels. Personal protection is the fastest growing segment of our industry.
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More About the Concealed Carry Marketplace
NICS Firearm Background Checks reached an all-time high in 2015 with over 23 million checks performed, compared to less than 9 million in 2014.
A recent Gallop Poll reported 60% of respondents cited Personal Safety and Protection as the primary reason they own a gun.
An estimated 15+ million people have concealed carry permits with millions more eager to acquire their permit and obtain training and instruction.
Women are the fastest growing group of gun owners in America.
Over 5 million women participated in target shooting last year:
42% of women who own a firearm have at least three, along with a concealed carry license.
73% of women gun owners have had at least one training class.
The NRA Personal Protection Expo is positioned to reach this rapidly growing group of people that range from those just starting out, to those already actively engaged in the personal safety and protection of themselves and their family, all with the common goal of possessing the products, knowledge and skills necessary to prepare and defend themselves when a threat arises.
Exhibiting Opportunities at the NRA Personal Protection Expo
Eligibility is limited to only those products and services that directly correspond to concealed carry, personal protection and home defense. Onsite sales are permitted except for firearms, ammunition, gun powder and primers. The NRA Personal Protection Expo offers affordable space rates, a highly pre-qualified audience, extensive educational opportunities and our commitment to help keep your costs as low as possible. Plus an advertising plan like only the NRA can provide:
National advertising to the NRA’s 5+ million members
125,000 NRA Certified Instructors
Special invitations to the hundreds of thousands who have taken our courses
Regional advertising concentrated within 300 miles of the event location
The fastest and most cost effective means of building your brand and generating sales is through sponsorships and advertising. Stand out from the crowd and boost your visibility to a highly motivated attendee base with targeted sponsorships and advertising before, during and after the NRA Personal Protection Expo. Valuable opportunities are available for exposure in media campaigns to the NRA’s 5 million members, national and regional advertising campaigns and great on-site opportunities.
Find information on setup and teardown hours, rules and policies, newsletters, booth application and more!
Plan Your Stay
NRA Personal Protection Expo is your ultimate personal protection destination. Join us in Ft. Worth, TX, for three action-packed days with the greatest firearms exhibitors and educators in the industry!